Search engine optimization

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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

Organic search engine traffic originates from a variety of searches, including image search, video search, academic search, news search, industry-specific vertical search engines, and large language models.

As an Internet marketing strategy, SEO considers how search engines work, the algorithms that dictate search engine results, what people search for, the actual search queries or keywords typed into search engines, and which search engines are preferred by a target audience. SEO helps websites attract more visitors from a search engine and rank higher within a search engine results page (SERP), aiming to either convert the visitors or build brand awareness. Provided by Wikipedia