APA (7th ed.) Citation

Lancaster & Withey. (1994). Marketing fundamentals. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Lancaster and Withey. Marketing Fundamentals. Oxford: Butterworth-Heinemann, 1994.

MLA (8th ed.) Citation

Lancaster and Withey. Marketing Fundamentals. Butterworth-Heinemann, 1994.

Warning: These citations may not always be 100% accurate.