APA (7th ed.) Citation

Cannon. (1992). Basic marketing: Principles and practice (3rd ed.). Cassell.

Chicago Style (17th ed.) Citation

Cannon. Basic Marketing: Principles and Practice. 3rd ed. New York: Cassell, 1992.

MLA (8th ed.) Citation

Cannon. Basic Marketing: Principles and Practice. 3rd ed. Cassell, 1992.