Kotler. (1994). Marketing management: Analysis, planning, implementation and control (8th ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. New York: Prentice Hall, 1994.
MLA (8th ed.) CitationKotler. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. Prentice Hall, 1994.
Warning: These citations may not always be 100% accurate.