Marketing management analysis, planning, implementation and control
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Prentice Hall
1994
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| Edition: | 8th ed |
| Series: | Prentice-Hall series in marketing
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| Subjects: |
| Item Description: | Includes bibliographical references and index Previous ed.: 1991 |
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| Physical Description: | xxix, 801 p. ill. (some col.), col. map 27 cm |
| ISBN: | 0137228511 0130980056 (pbk.) |