APA (7th ed.) Citation

ROLL & CANTRIL. (1972). Polls: Their use and misuse in politics. Basic Books.

Chicago Style (17th ed.) Citation

ROLL and CANTRIL. Polls: Their Use and Misuse in Politics. New York: Basic Books, 1972.

MLA (8th ed.) Citation

ROLL and CANTRIL. Polls: Their Use and Misuse in Politics. Basic Books, 1972.