Kotler. (1997). Marketing management: Analysis, planning, implementation and control (9th.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler. Marketing Management: Analysis, Planning, Implementation and Control. 9th. New Jersey: Prentice Hall, 1997.
MLA (8th ed.) CitationKotler. Marketing Management: Analysis, Planning, Implementation and Control. 9th. Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.