APA (7th ed.) Citation

Peter Paul & Olson. (1996). Consumer behavior and marketing strategy (4th. ed.). Irwin.

Chicago Style (17th ed.) Citation

Peter Paul and Olson. Consumer Behavior and Marketing Strategy. 4th. ed. London: Irwin, 1996.

MLA (8th ed.) Citation

Peter Paul and Olson. Consumer Behavior and Marketing Strategy. 4th. ed. Irwin, 1996.

Warning: These citations may not always be 100% accurate.