APA (7th ed.) Citation

De Chernabny & McDonald. (1992). Creating powerful brands the strategic route to success in consumer. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

De Chernabny and McDonald. Creating Powerful Brands the Strategic Route to Success in Consumer. Oxford: Butterworth-Heinemann, 1992.

MLA (8th ed.) Citation

De Chernabny and McDonald. Creating Powerful Brands the Strategic Route to Success in Consumer. Butterworth-Heinemann, 1992.

Warning: These citations may not always be 100% accurate.