Creating powerful brands the strategic route to success in consumer
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
1992
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| Series: | The Marketing Series
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| Subjects: |
| Physical Description: | xiii, 282 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750606606 |