APA (7th ed.) Citation

BATRA, MYERS, & AAKER. (1996). Advertising management (5th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

BATRA, MYERS, and AAKER. Advertising Management. 5th ed. New York: Prentice Hall, 1996.

MLA (8th ed.) Citation

BATRA, et al. Advertising Management. 5th ed. Prentice Hall, 1996.