American Marketing Association & Bennet. (1995). Dictionary of marketing terms (2nd ed.). NTC Business Book.
Chicago Style (17th ed.) CitationAmerican Marketing Association and Bennet. Dictionary of Marketing Terms. 2nd ed. Illinois: NTC Business Book, 1995.
MLA (8th ed.) CitationAmerican Marketing Association and Bennet. Dictionary of Marketing Terms. 2nd ed. NTC Business Book, 1995.
Warning: These citations may not always be 100% accurate.