APA (7th ed.) Citation

RODGES & SHOOK. (1986). The IMB way: Insights into the world's most successful marketing organization. Harper & Row.

Chicago Style (17th ed.) Citation

RODGES and SHOOK. The IMB Way: Insights into the World's Most Successful Marketing Organization. New York: Harper & Row, 1986.

MLA (8th ed.) Citation

RODGES and SHOOK. The IMB Way: Insights into the World's Most Successful Marketing Organization. Harper & Row, 1986.