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|a Zikmund, William G.
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|a Marketing
|c William Zikmund and Michael D'Amico
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| 250 |
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|a 3rd ed.
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| 260 |
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|a New York
|b John Wiley and Sons
|c 1989
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| 300 |
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|a xxv, 694p.
|c 25cm
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