APA (7th ed.) Citation

BURKE. (1973). Advertising in the marketplace (2nd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

BURKE. Advertising in the Marketplace. 2nd ed. New York: McGraw-Hill, 1973.

MLA (8th ed.) Citation

BURKE. Advertising in the Marketplace. 2nd ed. McGraw-Hill, 1973.