APA (7th ed.) Citation

KURTZ & BOONE. (1981). Marketing. The Dryden Press.

Chicago Style (17th ed.) Citation

KURTZ and BOONE. Marketing. New York: The Dryden Press, 1981.

MLA (8th ed.) Citation

KURTZ and BOONE. Marketing. The Dryden Press, 1981.

Warning: These citations may not always be 100% accurate.