Marketing
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
McGraw-Hill Book Co.
2000
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| Edition: | 6th ed |
| Series: | The Irwin/McGraw-Hill Series in Marketing
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| Subjects: |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | xxxii, 736p. ill. 28cm + 1 computer optical disc (4 3/4 in |
| ISBN: | 0073656453 |