APA (7th ed.) Citation

Rossiter & Percy. (1997). Advertising communication and promotion management (2nd ed.). McGraw-Hill Book Co.

Chicago Style (17th ed.) Citation

Rossiter and Percy. Advertising Communication and Promotion Management. 2nd ed. Singapore: McGraw-Hill Book Co, 1997.

MLA (8th ed.) Citation

Rossiter and Percy. Advertising Communication and Promotion Management. 2nd ed. McGraw-Hill Book Co, 1997.