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|a Book 4
|b sales and marketing in the tourism industry
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|a Singapore
|b McGraw-Hill Book Co.
|c 1999
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|a vi, 313p.
|b ill.
|c 24cm
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|a The travel and tourism Series; bk 4
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|a Bibliography: p. 306
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|a Tourism
|x Marketing
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|a Tourism
|x Management
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