APA (7th ed.) Citation

Rice. (1997). Understanding customers (2nd ed.). Butterworth Heinemann.

Chicago Style (17th ed.) Citation

Rice. Understanding Customers. 2nd ed. Oxford: Butterworth Heinemann, 1997.

MLA (8th ed.) Citation

Rice. Understanding Customers. 2nd ed. Butterworth Heinemann, 1997.

Warning: These citations may not always be 100% accurate.