Understanding customers
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth Heinemann
1997
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| Edition: | 2nd ed |
| Series: | Marketing series (London, England). Student.
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| Subjects: |
| Item Description: | Includes bibliographical references (p. 307-308) and index |
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| Physical Description: | vi, 312 p. ill. 24 cm. |
| ISBN: | 0750623225 |