Understanding customers

Bibliographic Details
Main Author: Rice
Corporate Author: Chartered Institute of Marketing
Format: Book
Language:English
Published: Oxford Butterworth Heinemann 1997
Edition:2nd ed
Series:Marketing series (London, England). Student.
Subjects:
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041 |a eng 
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090 0 0 |a 658.8342  |b RIC  |e 1997 
100 1 0 |a Rice  |h Chris 
245 1 0 |a Understanding customers  |c Chris Rice 
250 0 0 |a 2nd ed 
260 0 0 |a Oxford  |b Butterworth Heinemann  |c 1997 
300 0 0 |a vi, 312 p.  |b ill.  |c 24 cm. 
440 0 0 |a Marketing series (London, England). Student. 
500 0 0 |a Includes bibliographical references (p. 307-308) and index 
650 0 0 |a Marketing  |x Social aspects. 
650 0 0 |a Consumer behavior. 
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