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Enterprise one to one tools for competing in the interactive age

Enterprise one to one tools for competing in the interactive age

Bibliographic Details
Main Author: Peppers
Other Authors: Rogers
Format: Book
Language:English
Published: New York Doubleday 1997
Subjects:
Relationship marketing
Market segmentation
Technological innovations
Customer relations
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Description
Physical Description:xxv, 436p. ill. 18cm
ISBN:038548755X

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