APA (7th ed.) Citation

Wilson & Gilligan. (1999). Strategic marketing management: Planning, implementation and control (2nd ed.). Viva Books Private Limited.

Chicago Style (17th ed.) Citation

Wilson and Gilligan. Strategic Marketing Management: Planning, Implementation and Control. 2nd ed. New Delhi: Viva Books Private Limited, 1999.

MLA (8th ed.) Citation

Wilson and Gilligan. Strategic Marketing Management: Planning, Implementation and Control. 2nd ed. Viva Books Private Limited, 1999.