Strategic marketing management planning, implementation and control
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Viva Books Private Limited
1999
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| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | ix, 827p. ill. 28cm |
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| Bibliography: | Bibliography:p. 791-811 |
| ISBN: | 8176490709 |