Kotler. (1999). Marketing management (2nd ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationKotler. Marketing Management. 2nd ed. New Jersey: Prentice-Hall, 1999.
MLA (8th ed.) CitationKotler. Marketing Management. 2nd ed. Prentice-Hall, 1999.
Warning: These citations may not always be 100% accurate.