APA (7th ed.) Citation

Wilmshurst & Mackay. (1999). The fundamentals of advertising (2nd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Wilmshurst and Mackay. The Fundamentals of Advertising. 2nd ed. Oxford: Butterworth-Heinemann, 1999.

MLA (8th ed.) Citation

Wilmshurst and Mackay. The Fundamentals of Advertising. 2nd ed. Butterworth-Heinemann, 1999.

Warning: These citations may not always be 100% accurate.