Global marketing strategies
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Boston
Houghton Mifflin Company
1995
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Edition: | 3rd ed |
Subjects: |
Item Description: | Includes bibliographical references and indexes |
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Physical Description: | xxv, 896p. ill. 24cm |
ISBN: | 0395710456 |