Global marketing strategies
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin Company
1995
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| Edition: | 3rd ed |
| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
|---|---|
| Physical Description: | xxv, 896p. ill. 24cm |
| ISBN: | 0395710456 |