Global marketing strategies

Bibliographic Details
Main Author: Jeannet
Other Authors: Hennessey
Format: Book
Language:English
Published: Boston Houghton Mifflin Company 1995
Edition:3rd ed
Subjects:
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041 |a eng 
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090 0 0 |a 658.848  |b JEA 
100 1 0 |a Jeannet  |h Jean-Pierre 
245 1 0 |a Global marketing strategies  |c Jean-Pierre Jeannet and H. David Hennesgy 
250 0 0 |a 3rd ed 
260 0 0 |a Boston  |b Houghton Mifflin Company  |c 1995 
300 0 0 |a xxv, 896p.  |b ill.  |c 24cm 
500 0 0 |a Includes bibliographical references and indexes 
650 0 0 |a Export marketing  |x Management 
650 0 0 |a Export marketing  |x Management  |x Case studies 
700 1 1 |a Hennessey  |h H. David 
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