APA (7th ed.) Citation

Perreault & McCarthy. (1999). Basic marketing: A global-managerial approcah (13th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault and McCarthy. Basic Marketing: A Global-managerial Approcah. 13th ed. Boston: McGraw-Hill, 1999.

MLA (8th ed.) Citation

Perreault and McCarthy. Basic Marketing: A Global-managerial Approcah. 13th ed. McGraw-Hill, 1999.