Basic marketing a global-managerial approcah
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
1999
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| Edition: | 13th ed |
| Series: | The Irwin/McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xxiv, 822p. ill. 27cm + 1 computer optical disc (4 3/4 in |
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| ISBN: | 0256209820 |