APA (7th ed.) Citation

Downes & Mui. (2000). Unleasting the killer app: Digital strategies for market dominance. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Downes and Mui. Unleasting the Killer App: Digital Strategies for Market Dominance. Boston: Harvard Business School Press, 2000.

MLA (8th ed.) Citation

Downes and Mui. Unleasting the Killer App: Digital Strategies for Market Dominance. Harvard Business School Press, 2000.