Quantitative analysis in marketing management

Bibliographic Details
Main Author: Moutinho
Other Authors: Goode, Davies
Format: Book
Language:English
Published: New York John Wiley & Sons 1998
Subjects:
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245 1 0 |a Quantitative analysis in marketing management  |c Luiz Moutinho Mark Coode and Fiona Davies 
260 0 0 |a New York  |b John Wiley & Sons  |c 1998 
300 0 0 |a x, 331p.  |b ill.  |c 23cm 
500 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  |x Management  |x Statistical methods 
650 0 0 |a Marketing  |x Management  |x Mathematical models 
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