APA (7th ed.) Citation

Walker, Boyd, & Larreche. (1999). Marketing strategy: Planning and implementation (3rd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Walker, Boyd, and Larreche. Marketing Strategy: Planning and Implementation. 3rd ed. Boston: McGraw-Hill, 1999.

MLA (8th ed.) Citation

Walker, et al. Marketing Strategy: Planning and Implementation. 3rd ed. McGraw-Hill, 1999.