Marketing strategy planning and implementation
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
1999
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| Edition: | 3rd ed |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | xxiii, 393p. ill. 26cm |
| ISBN: | 0071168478 |