Marketing strategy planning and implementation
| Main Author: | Walker |
|---|---|
| Other Authors: | Boyd, Larreche |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
1999
|
| Edition: | 3rd ed |
| Subjects: |
Similar Items
-
Marketing planning & strategy
by: Jain 1942-
Published: (1990) -
Global marketing strategies
by: Jeannet
Published: (1995) -
Marketing management analysis, planning, implementation and control
by: Kotler
Published: (1994) -
Cases in marketing strategy
by: Hise
Published: (1984) -
Marketing management analysis, planning, implementation and control
by: Kotler
Published: (1997)