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|a 983061056X
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|a 658.8
|b MAR
|e 1998
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| 245 |
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|a Marketing management
|c edited by R. K. Malhotra, Nachhattar Singh, S.D. Sharma
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| 260 |
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|a Kuala Lumpur
|b Cresent News (K.L.)
|c 1998
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| 300 |
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|a viii, 515p.
|b ill.
|c 22cm
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|a Marketing
|x Management
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|a Malhotra
|h R.K
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|a Sharma
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