APA (7th ed.) Citation

Perreault & McCarthy, E. J. J. (2000). Essentials of marketing: A global-managerial approach (International ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault and E. Jerome(Edmund Jerome) McCarthy. Essentials of Marketing: A Global-managerial Approach. International ed. Boston: McGraw-Hill, 2000.

MLA (8th ed.) Citation

Perreault and E. Jerome(Edmund Jerome) McCarthy. Essentials of Marketing: A Global-managerial Approach. International ed. McGraw-Hill, 2000.