Essentials of marketing a global-managerial approach
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2000
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| Edition: | International ed. |
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| Physical Description: | xxvii, 692 p. ill 28cm+1 computer optical disk (4 3/4in) |
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| ISBN: | 0071179089 |