Principles of marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Prentice Hall
2001
|
| Edition: | 9th ed. |
| Subjects: |
| Physical Description: | xv, 785p. ill. 27cm + 1 computer optical disk (4 3/4 in) |
|---|---|
| ISBN: | 0130283290 |