APA (7th ed.) Citation

Kerin & Peterson. (2001). Strategic marketing problems: Cases and comments (8th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kerin and Peterson. Strategic Marketing Problems: Cases and Comments. 8th ed. New Jersey: Prentice Hall, 2001.

MLA (8th ed.) Citation

Kerin and Peterson. Strategic Marketing Problems: Cases and Comments. 8th ed. Prentice Hall, 2001.

Warning: These citations may not always be 100% accurate.