Bearden & Netemeyer. (1999). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (2th ed.). Sage Publs.
Chicago Style (17th ed.) CitationBearden and Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2th ed. London: Sage Publs, 1999.
MLA (8th ed.) CitationBearden and Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2th ed. Sage Publs, 1999.
Warning: These citations may not always be 100% accurate.