Business marketing connecting strategy, relationships and learning
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2002
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| Edition: | 2nd. edition |
| Series: | (McGraw-Hill/Irwin series in marketing)
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| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxix, 705p. ill. 26cm |
| ISBN: | 0072410639 |