Marketing creating and keeping customers in an e-commerce world
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Australia
South-Western College Publ.
2001
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| Edition: | 7th ed. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxxiii, 689p. ill. 28cm |
| ISBN: | 0324172694 |