APA (7th ed.) Citation

Schnaars. (1994). Managing imitation strategies: How later entrants seize markets from pioneers. The Free Press.

Chicago Style (17th ed.) Citation

Schnaars. Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers. New York: The Free Press, 1994.

MLA (8th ed.) Citation

Schnaars. Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers. The Free Press, 1994.