Marketing
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill
2001
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| Edition: | 12th edition |
| Series: | Mc Graw-Hill series in marketing
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| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
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| Physical Description: | xxii, 674 p. ill 28 cm |
| ISBN: | 0071180346 |