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|e 2001
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|a Etzel
|h Michael J.
|
| 245 |
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|a Marketing
|c Michael J. Etzel...(et al.)
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| 250 |
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|a 12th edition
|
| 260 |
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|a Boston
|b McGraw-Hill
|c 2001
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| 300 |
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|a xxii, 674 p.
|b ill
|c 28 cm
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| 440 |
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|a Mc Graw-Hill series in marketing
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| 500 |
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|a Includes bibliographical references and indexes
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| 650 |
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|a Marketing
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| 700 |
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|a Walker
|h Bruce J.
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| 700 |
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|a Stanton
|h William J.
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