Market-Led strategic change a guide to transforming the process of going to market
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
2002
|
| Edition: | 3rd ed. |
| Series: | The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
|
| Subjects: |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | xvi, 762 p. ill. 24 cm |
| ISBN: | 075065225X |