Effective promotional planning for e-Business
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
2002
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| Series: | CIM professional
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| Item Description: | Published in association with the Chartered Institute of Marketing"--T.p. Includes index. |
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| Physical Description: | 290 p. ill. 24 cm. |
| ISBN: | 0750652683 |