Marketing management
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2000
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| Edition: | 10th ed. (millennium ed.) |
| Series: | The Prentice Hall International Series in Marketing
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| Subjects: |
| Physical Description: | xxxii, 718 p. col. ill. 25 cm |
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| ISBN: | 0130156841 (pb) 0130122173 (hb) |